In “Uniform University” I talked about Oregon’s innovative uniforms. They are always pushing the envelope and can be seen sporting the latest trends. I look forward to seeing what Oregon will wear next and can appreciate their creativity, but theres also something comforting about consistency.
In 2010, The New York Yankees dethroned Manchester United as the world’s most valuable team brand. At the time, their brand was worth $328 million (21% of their $1.6 billion total team value). Manchester United’s brand was only valued at $285 (16% of their1.835 billion value). The Yankee’s 27th World Series title and opening of their stadium helped them gain the top spot but another reason the Yankees are one of the most classic and valued sports brands is their consistency.
Their simplistic NY logo is recognizable across the world and was first used in 1913 (top picture below). The mark has been slightly modified but has stayed consistent and is still used in 2017. This mark has made their brand identity very strong.
The Yankees have also kept the same pinstripe uniforms since April 11, 1912. 5 years later they added the “NY” monogram on the front and it’s been the same ever since.
The Yankees brand has stayed consistent for over 100 years while other teams have changed their logos, uniforms, and colors. Because of that, their brand is recognizable and the most valuable sports team brand.
You may not like the Yankees as a team, but you have to respect their timelessly classic brand.