The University of Tennessee has had a uniform contract with Adidas since 1997, which ended on June 30, 2015. Wasting no time, the Vols immediately rebranded their athletics department. They introduced updated logos and brand new uniforms designed by Nike and it’s Graphic Identity Group.
There’s no question why Tennessee wanted to rebrand. Below is a screenshot of the inconsistent mess that comes up when “Vols logo” is googled.
Since the “Power T” has been the classic and historic look of the Tennessee Athletics Department, they wanted to keep it at the forefront of all sport’s teams. As they rebranded, they simply slimmed down the classic “Power T”.
The Tennessee word mark is arguably the most stand out element of the rebrand. It’s fresh and clean and the letters flow together due to the three double letters. The word mark is used on uniforms and can be completely customized to each one of the athletic teams as shown below.
The rebrand also gives all existing teams a consistent looking uniform with the same color palette, which was not always the case. In the past, some Tennessee teams have used the secondary light blue color, and other have not, creating some inconsistency. As you can see below, the softball team is the only team utilizing the light blue in their uniforms.
Here are the new uniforms and details released after Tennessee’s rebrand.
Overall, I am extremely happy to see Tennessee rebrand. I think that their successful program deserves a successful brand identity. The updated logo and uniforms and modern and give the Vols a fresh new look.